This is a session designed to review and optimise the effectiveness of your email marketing strategy. Let us know what you are hoping to achieve in terms of returns from the channel, talk us through your data lifecycle, and share your campaign and automation landscape as it currently is, and we will crunch all of this against best-practice techniques and produce a report with recommendations that should radically improve performance.
What you get
Written report consisting of the following:
Background of the session highlighting key elements that would impact recommendations
Identify any business critical risks for the email program
Current data recommendations including privacy implications
Future data considerations
High level comms program
Campaign and data process
High level CRM ecosystem
Action plan defined in short term next steps as well as medium to long term development areas
A plan to ensure the proper skills and resources needed to support the recommendations
What we'll need from you
Your business goals
Current data landscape and practices
Copies of your best and worst performing campaigns
Your current email calendar
Any other business-critical considerations that should be brought to bear.
Things to know and caveats
Does not include the implementation of any recommendations
Recommendations cannot be guaranteed to deliver immediate success
All of our recommendations come from a Best Practice approach and many years of practical knowledge and experience.