Automation Workshop

Automation Workshop

Regular price
Regular price 18 Service Credits
Sale price
18 Service Credits

This workshop session is designed to provide a guided forum to review your business goals, discuss a possible range of approaches, agree a strategy and develop an actionable plan for specific automated email and marketing communication(s).

What you get
    • Facilitated session that will define the following for each specified program:
      • Program Goals
      • Target email audiences
      • Key insights
      • Key desired actions
      • Key email messages
      • Email segmentation
      • Email lifecycle, cadence & sequence
      • Behavioural triggers
      • Testing & review
      • Reporting
      • Implementation & next steps

  • A PowerPoint write up including:
    • Documentation of the areas discussed during the workshop.
    • Communications plan for each program.
    • Future phases / features of development for each program.
    • Implementation gap. Identifying outstanding activities that would hold up deployment of the automation.
    • Strategic recommendations that are identified as part of the workshop.
What we'll need from you
  • Before selecting this product, make sure you have discussed your needs with your dotmailer Account Manager
  • An understanding of your business requirements
  • Your availability for a scoping call
Things to know and caveats
  • Can be delivered by conference call, email or face to face (travel time may apply).
  • Additional hours may be required to provide further guidance following the acceptance of the program strategy, through to the completion of the project
  • This consultancy does not include any on-going support for the build of the automation program(s) or campaign(s).
  • This consultancy does not include email campaign design or build hours