This session is designed to help you understand the level of engagement of your contacts, and therefore their likelihood of conversion. It should enable you to more precisely focus your efforts in the area of maximum return and help to drive better performance from your lists.
What you get
Facilitated session that will define the following:
Key engagement points along this journey
A write up including:
Documentation of the customer journey and key engagement points along that journey
Scoring methodology to each behaviour along the defined journey
What we'll need from you
Your business goals
Current data landscape, segmentation and practices
Your KPIs for engagement
Any other business-critical considerations that should be brought to bear.
Things to know and caveats
Does not include the implementation of any recommendations
Recommendations cannot be guaranteed to deliver immediate success
All of our recommendations come from a Best Practice approach and many years of practical knowledge and experience.