Lead Scoring Workshop

Lead Scoring Workshop

Regular price
Price on Application
Sale price
17 Service Credits
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This session is designed to help you understand the level of engagement of your contacts, and therefore their likelihood of conversion. It should enable you to more precisely focus your efforts in the area of maximum return and help to drive better performance from your lists.

What you get
  • Facilitated session that will define the following:
    • Program Goals
    • Customer journey
    • Key engagement points along this journey
    • Scoring methodology
  • A write up including:
    • Documentation of the customer journey and key engagement points along that journey
    • Scoring methodology to each behaviour along the defined journey
What we'll need from you
  • Your business goals
  • Current data landscape, segmentation and practices
  • Your KPIs for engagement
  • Any other business-critical considerations that should be brought to bear.
Things to know and caveats
  • Does not include the implementation of any recommendations
  • Recommendations cannot be guaranteed to deliver immediate success
  • All of our recommendations come from a Best Practice approach and many years of practical knowledge and experience.