Email Scoping Workshop

Email Scoping Workshop

Regular price
Regular price 26 Service Credits
Sale price
26 Service Credits

This is a session designed to review and optimise the effectiveness of your email marketing strategy. Let us know what you are hoping to achieve in terms of returns from the channel, talk us through your data lifecycle, and share your campaign and automation landscape as it currently is, and we will crunch all of this against best-practice techniques and produce a report with recommendations that should radically improve performance.

What you get
Written report consisting of the following:

  • Background of the session highlighting key elements that would impact recommendations
  • Identify any business critical risks for the email program
  • Current data recommendations including privacy implications
  • Future data considerations
  • High level comms program
  • Campaign and data process
  • High level CRM ecosystem
  • Action plan defined in short term next steps as well as medium to long term development areas
  • A plan to ensure the proper skills and resources needed to support the recommendations
What we'll need from you
  • Your business goals
  • Current data landscape and practices
  • Copies of your best and worst performing campaigns
  • Your current email calendar
  • Any other business-critical considerations that should be brought to bear.
Things to know and caveats
  • Does not include the implementation of any recommendations
  • Recommendations cannot be guaranteed to deliver immediate success
  • All of our recommendations come from a Best Practice approach and many years of practical knowledge and experience.