Preference Centre

Preference Centre

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If you wish to capture your customer’s preferences and you are looking for something a little more bespoke than a branded unsubscribe, then a preference centre is the product for you.

What you get
  • A preference centre consisting of one preferences page and one thank you page.
  • We will design and build you a header, footer, preferences section and optional unsubscribe option.
  • The preferences form can include checkboxes, radio buttons, text fields or dropdown menus.
  • The preference centre can contain an unsubscribe link (please note unsubscribes processed through the preference centre cannot be reported at campaign level, only account level.)
What we'll need from you
  • Your logo and brand guidelines.
  • List of data fields you wish to use in your preference centre.
  • Any copy you wish to have added to the page.
  • Your website URL, should you wish us to base the design on this.
Things to know and caveats
  • The preference centre will be hosted on landing pages in your account. If you don’t currently have landing pages, please speak to your Account Manager.
  • Preference centres work on one account and must be linked from your email campaigns using the special URL provided by us.
  • Preference centres will update one address book in the account.
  • Preference centres cannot be hosted on external websites.
  • Unsubscribes processed through the preference centre cannot be reported at campaign level, only account level.
  • Preference centres will show the recipient’s current preferences at the time the campaign was sent.
  • Any alterations or additions to the signed off design at build stage will incur extra cost.